Swops

Brief
Design of a display typeface inspired by historical letterforms that were never digitized, or created to represent a character, an era, an artistic movement... or, more simply, a reflection of the self.

Concept
The font emerges from the desire to narrate my current phase of life, in which my choices and emotions are moving away from stability and routine, searching for new, uncertain, and thrilling experiences.

Solution
Swops is a display font that blends stability and transformation. It brings together two opposing elements: the straight line, representing control and structure, and the curved line, symbolizing fluidity, freedom, and transformation.